As you launch your marketing campaign to homeowners who are in distress you might wonder what you can do to attract even more people. Yes a great short sale letter will land in the mailbox giving them an opportunity to contact you. Sure a phone call can help them to understand how you can help.
For those prospects that aren’t opening their mail or answering their phone, how do you reach them? They still need help. Many of them are looking for help, they just don’t want to pick up the phone or read a sales letter. To reach people who are in need of help with a short sale, consider an approach that is used by many information marketers.
Share interest piquing information!
Homeowners who are in distress are eagerly searching for online. A quick review of common searches reveals that people are “looking” for the following:
- Short sale process
- Short sale information
- What is a short sale
How are you answering these searches? To help homeowners in their quest for information, consider creating fresh new content that addresses these common searches (a quick search revealed 400+ different searches related to short sales). I invite you to consider the following marketing methods to create your own interest piquing information for your short sale marketing efforts.
- Article/ Blog Posts – Take the search of “Short sale process”. Write multiple blog posts about the process of a short sale. You have likely done 20, 30 or more short sales and for the homeowner it will be their first. Share detailed help that includes everything from what to expect in the process to the series of steps that can occur. Let them know each bank can be different and some are more challenging than others. As you reveal the process let them know they can reach out to you for more help if they want someone to take care of the steps for them.
- Emails – Create an email campaign that compliments your articles and blog posts. Answer the common questions for them (i.e. what is a short sale?). In your emails be informative, helpful, and let them know how easy it can be to take the next step. Share stories in your emails of how you have helped others.
- Videos – Video is getting bigger and you become a “real” person when you share video. Share video that is in-tune with the searches. Write great descriptions that encourage people to play your videos and get more help.
When you can share interest piquing information on short sales through articles, blog posts, emails and videos you will be able to reach a new base of eager homeowners.
